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Video: What is a Stock Split?


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Ascena Retail Group is a specialty retailer of apparel for women and tween girls. Co. has four operating segments: Premium Fashion, which consists of the Ann Taylor and LOFT brands; Value Fashion, which consists of the maurices and dressbarn brands; Plus Fashion, which consists of the Lane Bryant and Catherines brands; and Kids Fashion, which consists of the Justice brand. All of Co.'s segments sell fashion merchandise to the women's and girls' apparel market across a range of ages, sizes and demographics. As of July 29 2017, Co. operated approximately 4,800 stores in the U.S., Canada and Puerto Rico. According to our ASNA split history records, Ascena Retail Group has had 1 split.
ASNA split history picture
Ascena Retail Group (ASNA) has 1 split in our ASNA split history database. The split for ASNA took place on April 04, 2012. This was a 2 for 1 split, meaning for each share of ASNA owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split.

When a company such as Ascena Retail Group splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the ASNA split history from start to finish, an original position size of 1000 shares would have turned into 2000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Ascena Retail Group shares, starting with a $10,000 purchase of ASNA, presented on a split-history-adjusted basis factoring in the complete ASNA split history. ASNA split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 01/23/2008
End date: 01/22/2018
Start price/share: $5.98
End price/share: $2.20
Dividends collected/share: $0.00
Total return: -63.21%
Average Annual Total Return: -9.51%
Starting investment: $10,000.00
Ending investment: $3,679.32
Years: 10.01
Date Ratio
04/04/20122 for 1
ASNA is categorized under the Services sector; below are some other companies in the same sector that also have a history of stock splits:

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