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Video: What is a Stock Split?


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J.C. Penney Company is a holding company whose principal operating subsidiary is J. C. Penney Corporation, Inc. Co.'s business consists of selling merchandise and services to consumers through its department stores and its website at jcpenney.com. Co. sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside JCPenney and home furnishings. In addition, Co.'s department stores provide its customers with services such as styling salon, optical, portrait photography and custom decorating. As of Jan 28 2017, Co. operated 1,013 department stores in 49 states and Puerto Rico. According to our JCP split history records, J.C. Penney has had 2 splits.
JCP split history picture
J.C. Penney (JCP) has 2 splits in our JCP split history database. The first split for JCP took place on May 01, 1987. This was a 2 for 1 split, meaning for each share of JCP owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. JCP's second split took place on May 03, 1993. This was a 2 for 1 split, meaning for each share of JCP owned pre-split, the shareholder now owned 2 shares. For example, a 2000 share position pre-split, became a 4000 share position following the split.

When a company such as J.C. Penney splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the JCP split history from start to finish, an original position size of 1000 shares would have turned into 4000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into J.C. Penney shares, starting with a $10,000 purchase of JCP, presented on a split-history-adjusted basis factoring in the complete JCP split history. JCP split adjusted history picture

Growth of $10,000.00
With Dividends Reinvested

Start date: 01/28/2008
End date: 01/26/2018
Start price/share: $44.60
End price/share: $3.88
Starting shares: 224.22
Ending shares: 251.42
Dividends reinvested/share: $3.40
Total return: -90.24%
Average Annual Total Return: -20.76%
Starting investment: $10,000.00
Ending investment: $975.37
Years: 10.00
Growth of $10,000.00
Without Dividends Reinvested

Start date: 01/28/2008
End date: 01/26/2018
Start price/share: $44.60
End price/share: $3.88
Dividends collected/share: $3.40
Total return: -83.68%
Average Annual Total Return: -16.57%
Starting investment: $10,000.00
Ending investment: $1,633.08
Years: 10.00
Date Ratio
05/01/19872 for 1
05/03/19932 for 1
JCP is categorized under the Services sector; below are some other companies in the same sector that also have a history of stock splits:

JILL Split History
JMBA Split History
JOSB Split History
JWA Split History
JWN Split History
KBH Split History
KBSF Split History
KKD Split History
KMX Split History
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