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Video: What is a Stock Split?


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Procter & Gamble provides consumer packaged goods. Co.'s products are sold mainly through mass merchandisers, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, baby stores, beauty stores, e-commerce, high-frequency stores and pharmacies. At June 30 2017, Co. had five reportable segments: Beauty, which includes hair care, and skin and personal care products; Grooming, which includes shave care products; Health Care, which includes oral care and personal health care products; Fabric and Home Care, which includes fabric and home care products; and Baby, Feminine and Family Care, which includes baby care, feminine care and family care products. According to our PG split history records, Procter and Gamble has had 6 splits.
PG split history picture
Procter and Gamble (PG) has 6 splits in our PG split history database. The first split for PG took place on May 19, 1970. This was a 2 for 1 split, meaning for each share of PG owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. PG's second split took place on February 22, 1983. This was a 2 for 1 split, meaning for each share of PG owned pre-split, the shareholder now owned 2 shares. For example, a 2000 share position pre-split, became a 4000 share position following the split. PG's third split took place on November 20, 1989. This was a 2 for 1 split, meaning for each share of PG owned pre-split, the shareholder now owned 2 shares. For example, a 4000 share position pre-split, became a 8000 share position following the split. PG's 4th split took place on June 15, 1992. This was a 2 for 1 split, meaning for each share of PG owned pre-split, the shareholder now owned 2 shares. For example, a 8000 share position pre-split, became a 16000 share position following the split. PG's 5th split took place on September 22, 1997. This was a 2 for 1 split, meaning for each share of PG owned pre-split, the shareholder now owned 2 shares. For example, a 16000 share position pre-split, became a 32000 share position following the split. PG's 6th split took place on June 21, 2004. This was a 2 for 1 split, meaning for each share of PG owned pre-split, the shareholder now owned 2 shares. For example, a 32000 share position pre-split, became a 64000 share position following the split.

When a company such as Procter and Gamble splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the PG split history from start to finish, an original position size of 1000 shares would have turned into 64000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Procter and Gamble shares, starting with a $10,000 purchase of PG, presented on a split-history-adjusted basis factoring in the complete PG split history. PG split adjusted history picture

Growth of $10,000.00
With Dividends Reinvested

Start date: 01/28/2008
End date: 01/26/2018
Start price/share: $65.29
End price/share: $87.73
Starting shares: 153.16
Ending shares: 208.93
Dividends reinvested/share: $22.71
Total return: 83.30%
Average Annual Total Return: 6.24%
Starting investment: $10,000.00
Ending investment: $18,321.15
Years: 10.00
Growth of $10,000.00
Without Dividends Reinvested

Start date: 01/28/2008
End date: 01/26/2018
Start price/share: $65.29
End price/share: $87.73
Dividends collected/share: $22.71
Total return: 69.16%
Average Annual Total Return: 5.40%
Starting investment: $10,000.00
Ending investment: $16,922.66
Years: 10.00
Date Ratio
05/19/19702 for 1
02/22/19832 for 1
11/20/19892 for 1
06/15/19922 for 1
09/22/19972 for 1
06/21/20042 for 1
PG is categorized under the Consumer sector; below are some other companies in the same sector that also have a history of stock splits:

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